Updated: Jun 27
With most millennials buying goods and services online, it is vital for companies to have a strong digital/online presence to reap the benefits of the evolving marketplace. Belynda Lee, COO of ASCIRA Global and an award-winning leadership trainer/speaker and bestselling author, suggests what steps companies should take to ensure a presence in the digital world.
Why a strong digital footprint is vital
Have you heard of this phrase, "If you are not online, you will soon be offline"? Look around you, is there one thing around you that is not connected digitally or cannot be found online? 2020 was an awakening year, it opened our eyes to the power of digital. Less and less people are going to physical stores to buy. At least 90% of millennials are buying online. Gen Z are only computer savvy. Toddlers are given an Apple iPad as entertainment. Millennial consumers represent the highest spending generation of 2020 with a projection of over $1.4 trillion. Gen Z is not far behind; they are projected to be at $33 trillion in income by 2030, that is more than a quarter of all global income. If businesses are not seeing this trend and start building their platform online and have a strong digital footprint, they will become obsolete soon.